Secrets of the Internet – Gist

Here is the gist of learnings for making new and exciting products

1. Secrets are at the core of every big innovation.
2. Entrepreneurs should focus on discovering secrets about human behavior, which are cheap to discover but can have a massive impact.
3. Behavioral secrets are plentiful whenever major changes in interface occur.
4. For startups, secrets need to quickly turn behavioral insights into network effects to sustain competitive advantage.